Outfits, chosen with friends.

Photograph what you own. Cinch works out what goes with what — and now your friends can help you decide, vote on your options, and lend you what you don't own.

Decide together

Post the dinner, the wedding, the trip. Invite your friends. Everyone pins a couple of outfit options from her own closet, everyone votes and comments, and each person shows up wearing the look her friends helped her choose. Nobody is ranked against anybody else — every vote is one person's options, judged only against each other.

Borrow from each other

See what your friends actually own, not just what they post. Ask to borrow the black clutch Dana never wears. She lends it or says not this time — either way it stays between the two of you.

Built on what you already own

Every suggestion — yours or a friend's — is assembled from real wardrobes. Nothing is imagined, nothing is a stock photo, and nothing is something you have to go and buy first.

It understands a whole day

A client dinner at seven and drinks at ten are not the same dress code. Cinch finds the one outfit that carries you through both, and tells you the single piece to lose on the way.

It learns you

Every like, dislike and wear moves the model. After a handful of reactions it starts favouring the combinations you actually reach for — and it will show you, in plain English, what it thinks it has learned, so you can tell it when it is wrong.

Private by default

Cinch never reads your photo library — iOS hands it only the pictures you pick. Your closet stays private until you choose to share it with a friend. There is no advertising and no tracking across other apps. Read the privacy policy.