Cinch is a wardrobe app. It works by looking at photographs of your clothes, so this policy is mostly about photographs of your clothes. It describes what actually happens in the app, not what a template says usually happens.
When you sign in with Apple, Cinch receives your name and an email address. Apple may give you a private relay address instead of your real one, and Cinch works exactly the same either way. Your name is provided by Apple only on the very first sign-in and is stored at that moment or not at all.
Each garment you add is stored as an image in a private storage bucket that only your account can read. Images are never public unless you explicitly make a specific item public through a future sharing feature.
Category, colours, pattern, material, brand, how formal a piece is, how warm it is, and a one-line description. You can correct any of it.
Used to fetch the local forecast so outfit suggestions suit the weather. Coordinates are rounded to roughly 1.1 kilometres before they leave your device and are not stored. If you decline, Cinch falls back to a default city and tells you on screen that it has done so.
If you connect your calendar, Cinch reads the titles and times of today's events so it can suggest one outfit that works across all of them. All-day entries are ignored. Event titles are included in the request to the AI provider. Cinch does not read past or future days, does not read event notes, attendees or locations, and does not store your calendar.
Anything you write about your plans, such as "dinner at 7 then drinks", is sent to the AI provider along with the outfit options so it can pick sensibly.
Which outfits you like, dislike, and wear; when you wore them; and the reasons you give. This is what the app learns your taste from. Cinch also keeps a technical record of each AI request — tokens used, cost, response time, and whether it succeeded — to monitor reliability and spend.
Cinch uses a small number of providers. Each receives only what it needs to do its job.
| Provider | What it receives | Why |
|---|---|---|
| Supabase | Your account, garment records, and images | Database, file storage, and sign-in. Hosted in the United States. |
| OpenRouter | Garment images via a link that expires after five minutes; the weather; your plans; event titles | AI tagging and outfit reasoning. OpenRouter passes requests to the underlying model provider that serves the chosen model. |
| Open-Meteo | Rounded coordinates only — no account, no identifier | Weather forecast. |
| Apple | Sign-in credentials | Sign in with Apple. Governed by Apple's own privacy policy. |
Nothing is sold. Nothing is shared for advertising. Cinch has no relationship with any data broker.
Before any photograph is sent to an AI provider, Cinch asks you in the app and explains what is sent. If the providers or the categories of data change, you will be asked again rather than being opted in silently.
Until you delete it. There is no automatic expiry, because a wardrobe is meant to be a long-lived record. Delete your account and everything goes — the photographs in storage as well as the rows in the database.
Open Profile → Delete account. This removes every photograph you uploaded, every garment record, your outfit history, and everything the app has learned about your style. It happens immediately and cannot be undone. You do not need to email anyone.
Depending on where you live — including the UK, the European Economic Area, and California — you may have the right to access, correct, export, or delete your personal data, and to object to certain processing. Deletion is available directly in the app. For anything else, contact us at the address below and we will respond within 30 days.
Cinch does not sell personal information and does not share it for cross-context behavioural advertising, as those terms are defined under California law.
Cinch is not directed at children under 13 and we do not knowingly collect their personal information. If you believe a child has created an account, contact us and we will remove it.
Data is encrypted in transit. Garment images live in a private bucket with per-user access rules enforced at the database level, so one account cannot read another's files. Image links given to the AI provider expire after five minutes. No system is perfectly secure, and we do not claim otherwise.
If this policy changes materially, the date at the top will change and — where the change affects what is sent to AI providers — you will be asked to agree again inside the app.